Marketing Health Services, Third Edition - Book by Richard Thomas
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Product details
| Management number | 6104954 | Release Date | 2025/08/20 | List Price | $18.00 | Model Number | 6104954 | ||
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Good Condition. Please see attached Photos.
Description:
Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts into an already dynamic field. In the face of these challenges, healthcare marketers must take advantage of a wide range of strategies—both traditional and contemporary—to help their organizations successfully navigate the new healthcare landscape. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more.
Product information:
Publisher Health Administration Press; 3rd edition (September 1, 2014)
Hardcover 510 pages
ISBN-10 . 1567936784
ISBN-13 . 978-1567936780
Item Weight 2.45 pounds
| Category | Books > Nonfiction Books > Business & Finance Books |
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| Size | N/A |
| Brand | None |
| Condition | Good |
Business & Finance Books
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